In March 2020, the founder of the Something Navy clothing line and the OG blog told her 1.3 million Instagram followers she had tested positive for COVID-19, vowing to quarantine in her relatively expansive Manhattan apartment with husband Brandon Charnas and their daughters Ruby, 5, and Esme, 2. But then, eight days later, her social media showed that the whole crew—including her nanny—decamped to a place in the Hamptons. This despite the increasing strain on the upscale enclave's resources and Governor Andrew Cuomo's urging that New Yorkers shelter in place.
Let's just say, it wasn't her best look. The comments on her Instagram page grew increasingly heated as she boasted about taking walks outdoors for "fresh air" and snuggled with her daughters rather than maintain any sense of social distance.
When her husband cracked that apparently only "hot" people were getting the virus, emotions boiled over as Charnas more or less gave a master class on how not to behave in the middle of a crisis.
She later posted a lengthy apology addressing many people's concerns—their nanny was with them because she, too, had contracted the virus; they had doormen clear out the lobby of their NYC building before departing, hadn't stopped for gas and had groceries delivered to their new spread; her Hamptons pad was on a relatively isolated street—but the damage lingered.
Nordstrom, who had been carrying Charnas' line, announced they wouldn't be renewing the contract that had expired in 2019. In response, Charnas, now expecting her third child, pivoted to a direct-to-consumer relaunch in July, explaining, "I wanted more control," and is now back to posting about her favorite Shopbop picks and collabs with A Pea in the Pod. Her valuable takeaway, she shared on The Glossy Podcast in July, "People wanted me to be more sensitive about what was going on in the world, and I should have been."